Africa Tourism Partners (ATP) has appointed Claire Mugabi as its representative for East Africa with effect from November 2024. 

Claire Mugabi is the current CEO of AFRIREPS, based in Uganda and will be joining ATP as East African representative. She has over 15 years in the marketing and communications industry, which makes her a good fit for the position.

Kwakye Donkor, chief executive officer, Africa Tourism Partners, commended Mugabi on her appointment, expressing confidence in her ability to significantly contribute to ATP’s initiatives aimed at enhancing intra-Africa travel market access and tourism development across the continent and in key source markets within Africa. “Given Claire’s expertise and experience, we are certain she will add considerable value to our efforts in East Africa as well as throughout the continent and beyond.

Her contributions will enhance all areas of our work, including tourism strategy formulation and implementation, destination marketing and brand management, MICE strategy and project management, investment promotion and facilitation, as well as executive coaching and capacity building,” Donkor said.

Speaking about her appointment, Mugabi pledged her commitment to transform the region through impactful initiatives. “I am excited to join Africa Tourism Partners (ATP) as the representative and focal person for East Africa. This partnership offers a unique opportunity to contribute to ATP’s mission of redefining African tourism.

I look forward to collaborating with the team to implement strategies that elevate Africa’s global tourism profile, foster sustainable growth, and ensure environmental stewardship across the region. Together, we will drive impactful initiatives that enhance Africa’s position as a premier tourism destination,” said Mugabi.

East African countries include; Burundi, Comoros, Djibouti, Ethiopia, Eritrea, Kenya, Rwanda, Seychelles, Somalia, South Sudan, Sudan, Tanzania, and Uganda. The region has been the continent’s fastest-growing region in recent years. It is home to several of the fastest-growing economies, including Ethiopia, Djibouti, Kenya, Rwanda, Tanzania, and Uganda.

On the other hand, ATP is a UN Tourism Affiliate Member and a recipient of the Distinction Award. As a Pan-African firm specialising in tourism development and strategic destination marketing, ATP focuses on strategy formulation, master planning, and strategic marketing in the travel, tourism, hospitality, aviation, and MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors. The firm utilises its extensive expertise, strong partnerships, and global networks to implement impactful programmes that are uniquely designed and yield measurable outcomes. By Obinna Emelike, Business Daily  

BY WILFRED CLARKE

The radio show in London from the ground to the air and the air to the ground is back in town from Midnight till 5am on 22 November 2024 via Kapital Radio 97.1

On the ground, Yen Za has toured in places such as the famous Ice Café at the Cultural Centre, Lake Bosumtwi, Junction Spot, Meet Me There, Special Offer Plaza, and lately at Ice-Man Pub, all in Kumasi.

For the first time on the air in Ghana and of course Kapital Radio, Clarke Pentoa will take charge, in digging his CD crates befit for Yen Za as a dynamic show of a kind.

With multiple collections and selections of music spanning decades and ages, Yen Za comes across as one of the shows and spaces to look out for.

Taking its listeners and revellers on nostalgic moments in life, one will not like to give this one a miss this time on Kapital Radio 97.1.

‘Let’s Dance’ is a radio show in London turned into ‘A Road Show’ as ‘Yen Za’ which is a slang.

This show combines DJs from abroad and some from Ghana on one platform as they make revellers dance along to multiple genres of music.

From the ground to the air ‘Yen Za’ comes to town in order to give some listeners the platform and space to acquaint themselves with varieties of genres as well as hearing some of their favourite songs while in a danceable mood.

From one entertainment spirit to the other ‘Yen Za’ will make you dance to fulfil its pledge of playing some awesome music” said Miss Felange, one of its patrons.

Yen Za is arguably a show and a platform that also allows an unknown DJ to be seen, heard and known. This is because other shows or events mostly go for experienced DJs as their main backdrop.

But Yen Za, is more about the DJ and his music selections with respect to the show’s guidelines.

This is also the platform that allows DJs to be themselves. Because most DJs who play on radio stations are not arguably allowed to play whatever they like, but to follow in-house production rules or policies.

This show is mainly for DJs as a Stand-Alone-Artist, not backing any musician whatsoever, where ‘the DJ’ becomes, for once, the main act of the show.

As to what the broadcaster and controller of Kapital Radio Mr Korsi Asiseh who is now known musically as Korzai thinks about the show, he replied: “Yen Za keeps you dancing till you reach the sky’’.