Various leaders this week pitched for DR Congo’s business potential, extolling its unique position in driving the global green energy agenda.

The leaders who spoke at the East African Entrepreneurship Conference & Expo organised by the Nation Media Group in Kinshasa cited the country’s strategic minerals that will be powering electric cars and its improved political climate as incentives for investment.

DRC Information and Communication Minister Patrick Muyaya assured investors and neighbouring countries that the country was safe and ready to do business. Mr Muyaya, who was the keynote speaker at the conference, challenged political leaders to stop “imprisoning” their citizens by blocking borders over political differences, as this was slowing down intra-regional trade.

“The DRC joined the East African Community to connect with the region. Even before we joined the EAC, we used to get food from Uganda. We would like politicians to embrace the spirit of cooperation to build the subregion before we go out to trade with Africa and the world,” the minister said.

Read: DRC makes slow steps in integrating with EAC states

His sentiments were echoed by the Kenya’s ambassador to the DRC Dr George Masafu, NMG CEO Stephen Gitagama and Congo Senator Nzazi Lelo.

Dr Masafu said the decision by Kenya’s President William Ruto and other countries to waive visa requirements for Africans would be a game-changer in fostering intra-African trade.

“Visas have been barriers to markets, but now borders must become bridges,” the diplomat said. “We want the 300 million-plus EAC population to become a market, but we need political goodwill.”

Senator Lelo challenged the EAC to produce goods for sale outside the region but underscored the need for cooperation and peace.

“East Africans should stop being consumers only and produce their own goods. But we need to be comfortable everywhere in the region as we seek the raw materials for production. Africa is a gun and Congo is the trigger. The Congolese need support to trigger development,” the legislator said.

This is the second entrepreneurship conference organised by the Nation Media Group to link businesses in the region and beyond. The first edition was held in March in Kinshasa. The theme of the second edition is “Positioning Africa’s Enterprises for Global Competitiveness”.

Read: DRC ripe for business EA, industry captains say

“One of the key highlights of the inaugural conference was the partnerships and investments that were born. Entrepreneurs and delegates from Kenya and the broader region got a chance to tour and connect with businesses from across the continent and, as a result, expanded their networks and found opportunities to scale their businesses,” Mr Gitagama said.

“It presents an opportunity for us to come up with strategies and policies that can empower our African enterprises to gain competitive advantage in the global space.”

He said NMG has taken the lead in championing the African story.

“We are a voice of the people, by the people, and that is why we are here today. Central to the values and the purpose for our establishment is a mission to be a trusted partner of African democracies, a champion of the ordinary person, a voice for the rule of law and a strong advocate for human rights and free market economies.”

He pledged to lead the East and Central Africa’s largest media house to deliver products and content that feed the needs of Africa’s varied audiences.

“Over the years, we have transformed into a digital-first media house, with our social and digital platforms reaching over 59 million users monthly across the continent and beyond. As we drive the African agenda, organising such conferences is a step in the right direction towards achieving our mission to be the Media of Africa for Africa.”

The conference focuses on connecting and positioning African entrepreneurs for growth. NMG is using its convening power as a media company to explore investment opportunities in the DRC and the greater East Africa as part of a broader effort to promote regional integration and trade.

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“Our regional paper, The EastAfrican, was born out of the need to start in-depth conversations across borders. However, there is nothing quite like stepping on to the soil to find the unique, mysterious and out-of-the-box story angles. Where better to find these if not in a country of over 100 million people that borders nine countries?” he said.

He used the forum to invite African entrepreneurs to this year’s edition of the Kusi Ideas Festival, a pan-African thought leadership event that facilitates conversations on solutions and innovations for the continent’s growth.

This year’s event will be held in Gaborone, Botswana and the theme is “Africa’s Agenda 2063: Making the Dream Come True”.

“I want to make a commitment to each of you: That NMG will continue to host these kinds of conferences across Africa in a bid to expand business opportunities for entrepreneurs,” Mr Gitagama said. By Jackson Mutinda, The East African