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Wowzi, a Kenyan startup has announced plans to create one million gig jobs for African youth in 2022 through its online marketplace, after successfully delivering over 150,000 paid jobs in 2021.

The firm that makes scalable influencer campaigns accessible to brands and companies of any size or industry, says it plans to expand partnerships with local, regional, and multinational FMCG companies, Telcos, Banks, Creative Agencies, and Development Institutions to create job opportunities for youth.

Wowzi will create massive, distributed messaging campaigns for clients utilizing thousands upon thousands of real, everyday customers and fans who get paid to offer authentic endorsements online for the products they already love. 

The company pays out Sh5 million every week to influencers amounting to Sh260 million every year.

Speaking during the company's official launch in the East African market, Wowzi Co-Founder and Chief Executive Officer Brian Mogeni said companies are increasingly aligning their marketing strategies to tap into micro and nano content creators looking to monetize their social media accounts and develop sustainable income streams outside of traditional or formal  employment.

“Mobile use has become a key driver of commerce in African markets, and it’s where young people already spend their time. Youths only require lightweight remote training to master the key principles of sharing brand messages, so suddenly anyone with a phone can influence their peers through social media. Now that Wowzi has created the technology platform to efficiently distribute and manage job offers to thousands of youth at a time, brands have an opportunity to engage directly with youth and offer meaningful gig work. Wowzi offers a new layer of advertising for brands that can help target niche communities.” he said.

East Africa has 20 million social media users according to Hootsuite Digital 2021 Data Report.

Kenya leads the pack with  11 million social media users, 20.2 percent of the population followed by Tanzania at  5.4 million users representing 8.9 percent of the population while  Uganda has about 3.4 million social media users representing 7.3 percent of the population.

“Emerging markets are low trust environments, and so the messenger really matters. An endorsement online from someone you really know goes a lot farther than a celebrity endorsement, for example. As a result, nano and micro influencers with smaller, more intimate and engaged followers deliver better qualified sales leads. And everyone has influence” he added.

Nano influencers are social media users with 250 to 5000 followers. Engagement on posts by nano-influencers is nearly 3 times  higher than celebrity personalities” he explained.

The firm has signed up 60, 000 influencers in the East African Region primarily by word of mouth so far and has carried out 10,000 campaigns for over 150 clients.

“In September 2021, Safaricom engaged a small “army” of influencers to create TikTok videos about a new product. Within seven hours of going live, the challenge generated 3 million views for the hashtag with thousands of user-generated posts. Within 1 week, the hashtag garnered 8million views,” he explained. “Those are campaign results that would not have been possible previously had Safaricom only been able to manually engage a dozen influencers directly for the same campaign.”

Mogeni announced the firm plans to enter three new markets including Ghana, Nigeria and South Africa over the next month.

Bank Kenya Chief Executive Jeremy Awori served as the Chief Guest at Thursday’s launch said “‘Often, when we speak about influencers, we think about the big celebrity names and forget the local micro-influencers who connect with our audience especially those outside the cities.

These micro-influencers live among them, speak their language and share in their beliefs, therefore increasing chances of conversion. We also need to pursue strategic partnerships between the private and public sector in order to achieve the growth that we seek through this channel,’ Jeremy Awori, Managing Director, Absa Bank Kenya.

He further noted the need to achieve a balance between legacy and new media to reach a diverse audience through the media they consume.www.wowzi.co  ABC

 

Kinshasa - French investigative media outlet Mediapart on Friday accused former Democratic Republic of Congo president Joseph Kabila and his family of siphoning off $138 million in state funds while in power.

The press office of Kabila, who led the mineral-rich but impoverished country from 2001 to 2019, denied the charges. The allegations come after Mediapart and the Platform to Protect Whistleblowers in Africa, a non-governmental organisation, gained access to more than three million leaked documents from the International Gabonese and French Bank (BGFI), Mediapart said.

Nineteen media outlets and five non-governmental organisations coordinated by the European Investigative Collaborations spent six months sifting through the documents.

"The documents... show that former president Kabila, his family and relatives received, with the complicity of the BGFI, at least $138 million from state coffers between 2013 and 2018," Mediapart said.

It added that the funds had been siphoned "through a shell company set up in a garage".

Kabila's media office in a statement rejected "false accusations" and criticised what he called "unjustified harassment from certain powers hiding behind the media".

Mediapart said Kabila's adoptive brother had been the general director of the DRC subsidiary of the Gabon-based BGFI bank, and alleged he and Kabila's sister owned the shell company. 

The bank did not immediately respond to an AFP request for comment. The report alleged the shell company had served as "a vehicle to regime corruption", as well as a way to "levy a sort of Kabila tax" from a string of public institutions or companies.

It said they included the central bank, state mining firm Gecamines, parliament, the electoral commission, and even the fund for road maintenance. 

Poverty is widespread in sub-Saharan Africa's largest country, despite its soil being full of gold, coltan or cobalt.

In 2018, it was estimated that 73 percent of its population of 60 million people lived on less than $1.90 a day, the World Bank says.

Joseph Kabila became president aged just 29 in 2001, after his long-ruling father Laurent-Desire Kabila was assassinated.

He did not run in December 2018's election, which was won by Felix Tshisekedi, who took over in January the following year.

It was the Democratic Republic of Congo's first peaceful political transition since independence from Belgium in 1960.  IOL/AFP

Twenty-three people have submitted applications to run in Libya’s presidential election, according to the elections commission.

In a statement, the commission said its office in the capital Tripoli received seven applications while one application was submitted in the eastern city of Benghazi.

This brings "the total number of presidential hopefuls (so far) to 23," the statement read.

Libya’s presidential and parliamentary elections are set to take place on Dec. 24 under a UN-sponsored agreement reached by Libyan political rivals during meetings in Tunisia on Nov. 15, 2020.

Applications for running in the presidential polls will be accepted until Nov. 22 and Dec. 7 for parliamentary polls.

The electoral commission pointed out that submitting applications for candidacy “is a preliminary acceptance” after which they will be referred to the Attorney General, the Criminal Investigation Agency, and the General Administration of Passports and Nationality to ensure they are in line with the requirements of the electoral laws.

A candidate for the presidency, according to the commission, is required to have never been convicted of a felony or misdemeanor involving moral turpitude or dishonesty, and not to hold the citizenship of another country.

Libyans hope that the upcoming elections will contribute to ending an armed conflict that has plagued the oil-rich country for years.

 

* Writing by Ibrahim Mukhtar,  Yeni Safak

Unity National Assembly Speaker Justin Muturi in Kiambu. Image: STANLEY NJENGA

The presidential campaign launched eight months ago by Speaker of the National Assembly Justin Muturi is facing headwinds after some of his top strategists quit.

They have cited frustration caused by a close aide to the Speaker.

Some of those who have been working in the campaign complained that a key aid to the Speaker was making decision they consider unpopular and that could harm his bid. 

Insiders close to the Speaker who had been retained to manage different dockets at a campaign centre based near Nairobi’s Westlands suburb, said majority of them have eased off, “owing to the close aide’s behaviour to engage the candidate in campaign forays without involving the larger team”.

“The campaign strategy teams have all but ceased operations, the candidate is now being managed by one aide only. What started as a very vibrant campaign has now fizzled due to the disorder caused by the Speaker’s close ally,” said one campaign operative in the strategy team.

The Speaker returned from a two-week trip from the United States two weeks ago and then travelled to Nigeria on an official engagement. He  has held only one event in three weeks, compared to other presidential challengers who do excursions almost on a daily basis.

Sources among campaign strategists and communications teams, who were hired about months ago and stationed at the Thigiri campaign headquarters, say the single-handed management of the candidate could collapse what had started as a vibrant campaign that was at first drawn to position Muturi as the Mt Kenya spokesperson.

Muturi’s campaign started on a high note in May, with the Speaker being coronated the Mt Kenya region spokesperson by elders drawn from all regions of central Kenya.

A team of eight strategy and communication personnel was formed to position his candidature.

Muturi is also said to have built another team of seven politicians and two members of academia, to work as his think tank, operating from his newly built JB campaign centre. 

Sources say the strategy and comms team were pooled together at some point, resulting in a stepped-up campaign surge that peaked in June.

“Our campaign started taking a down-turn in August and September, as one of us started a lone move to manage the candidate alone and make him unreachable by the strategy and comms teams. He also started locking out our partners who have been supporting the candidate,” said an insider.

This has been linked to present poor show of Muturi in national opinion polls.

Muturi did not feature anywhere in an opinion poll releases on Friday by Tifa research on preferred next president. 

The poll ranked Deputy President William Ruto leading at 38%, Raila Odinga at 23%, Musalia Mudavadi 2%, Kalonzo Musyoka, Alfred Mutua and Martha Karua at 1% while the rest were classified as “others” with 2%.

The poll has jolted some of those who were initially working closely with Muturi  saying management issues at the campaign centre was to blame.

Insiders have complained that the initial thinks tank found itself without work as one of the aides started managing the candidate’s diary like a secret.

Prolific newspaper columnist Prof Peter Kagwanja, who was one of think tank’s political strategists was said to have quit around September.

The comms team is said to have slowed down on its duties after it discovered that the aide had hired parallel social media outfits to manage daily trending and live Twitter live Q and As with the candidate. The Star

Miguna Miguna at Brandenburg Airport, Berlin, Germany.

BERLIN – Unexpectedly stranded in Germany while in transit halfway through his eagerly awaited homecoming to Kenya, activist-lawyer Miguna Miguna has been in a state of limbo as he pensively follows legal efforts in Nairobi that could allow him to complete his first journey to his African home in four years early next week.

Miguna says that his attempts to fly from Berlin to Nairobi were foiled at the last minute when a leading European airline, Air France, declined to allow him to board a flight in Berlin that he had purchased tickets for. 

Miguna says the airline was acting on a directive from the Kenyan government that kept him grounded in Germany. He showed a “denied boarding certificate” from Air France saying he faced the same problem in early 2020 when he was denied access to a Lufthansa flight from Berlin.

 “No, I’m not enjoying Berlin – I’m basically marooned here in Berlin,” Miguna said in an interview in the German capital.

“I’m here in transit waiting for a green light to be able to travel to Kenya. The Kenyan authorities sent a red alert to the airlines to stop me from travelling to Kenya. My lawyers are in court hoping to have that lifted. The decision will be on Monday and we are hoping for a positive one because there is no reason that I’m not allowed to go.” 

Despite spending decades of his life in exile in Canada and building a career as a successful litigation lawyer in Toronto, Miguna has an irrepressible yearning to return to Kenya -- even though he plans to fly back to his law practice and family in Toronto after a stay in Kenya. He said his goal is to help strengthen democracy and the rule of law in his native country with peaceful means. 

“Kenya is my place of birth, my native land, the country of my citizenship and I was forced into exile illegally – I just want to go home,” Miguna said when asked why he was so eager to travel to Kenya despite the hardship and hurdles.

“Secondly, I want to continue the process of facilitating change. That is the work that I want to continue doing that had been interrupted (four years ago), the struggle for the liberation of Kenya. I believe Kenyans should be able to determine their future.”

Miguna returned to Kenya in 2007 and worked for a time as a senior adviser to Prime Minister Raila Odinga.

He was forcibly exiled from Kenya in February 2018, bundled into an airplane bound for Dubai. He was charged with treason for being present at a presidential “swearing in” ceremony in 2018 for opposition leader Raila Odinga, who maintains he was the winner of an election that returned President Uhuru Kenyatta to power in August 2017. His forced exile was later revoked by the High Court in December 2018 but he has not been back in Kenya since then. The case has exposed a rift between Kenyatta’s government and the judiciary. 

Miguna’s legal efforts to return to Kenya this month have had prominent support in Kenya from Law Society of Kenya (LSK) President Nelson Havi and former Chief Justice Willy Mutunga, who are seeking to have the red alert issued by Kenya lifted.

The legal team is also made up of his lawyers and three political parties who claim that the Attorney General misled the court on the red alert notice, saying it did not exist. He has kept his more than 1.7 million Twitter followers posted on his efforts to continue his journey to Kenya.

“They are afraid of the truth, they are just afraid of the fact that I am going to speak to people in Kenya truthfully without any fear,” said Miguna when asked to explain what he believes is behind the considerable efforts to prevent him from traveling to Kenya in November. He said his intentions are peaceful and he will be armed with nothing more than powerful arguments.

“Of course, it’s non-violent,” he said. “I’ve been very clear: this is not an armed struggle. I am not going in through the forest, I’m not crossing the border at night. I want to arrive on an airplane in broad daylight. It’s more of a popular revolution. Citizens who have been subjected to inhumane treatment rise up peacefully and demand their rights. It’s what was happening before I was removed.”

In mid-November Berlin is a dark and dreary city in the best of times and the conditions this year are more bleak than usual due to an ominous increase in the numbers of Covid-19 infections to record high levels above 60,000 per day, rising hospitalization rates to capacity levels and an increasing death rate of several hundred per day. There is also a prolonged period of political uncertainty in the air at the worst-possible time during the pandemic with the former conservative-led government in a caretaker role for nearly two months now as a new centre-left government struggles to come together to form a new government.

Having lived in Canada for much of the last 32 years and having stayed in contact with allies in Kenya for just as long, Miguna is no stranger to either cold dark winter weather or political turmoil. But caught in limbo himself, the towering man with an infectious laugh looks puzzled when asked why he cares so much about Kenya and why he can’t simply savour his life as a lawyer in Toronto. 

“I was born in Kenya and you can’t take that away,” he said. “Unlike Canada, which is a developed state with a functioning democracy, Kenya is a brutal, repressive country which is dominated by a tiny group of people -- rapacious plunderers who are looting from the people and muzzling them.

“It’s because I believe in the ideas of freedom, liberty, of democracy and the rule of law,” Miguna added. “And at the end of the day, when all is said and done, I want that to be my legacy. I want it to be that I tried to make contributions to make this world a better place. If I can achieve that, that would make me happy.” By Erik Kirschbaum ,  The Standard

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