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The entertainment industry is undoubtedly a lucrative one world over. Owing to the countless success stories, more and more people are willing to invest and leave a mark in the ever-growing industry.
This is the case for 31-year-old Moses Midas, a Kenyan-born Disc Jockey (DJ) now based in the United Kingdom. Midas has built his brand over the years and this has seen him land lucrative deals to play at exclusive events in England.
Midas is one of the few resident DJs who play at The O2 Arena, a famous entertainment joint in southeast London.
Moses Midas entertaining revelers at a past event. INSTAGRAM MOSES MIDASIn an interview with KTN News, the Kenyan DJ stated that it took him many years to build his brand, noting that he started his career working as a radio host for a local University in the UK.
He recounted venturing into the music industry after a friend requested him to play some music at a party. It was at that point that he discovered he would make a good DJ.
"I had an opportunity through a friend of mine who was running events. At the time, I was just presenting for radio and he asked me to play music for them," he narrated.
Despite spending most of his life in the UK, Midas disclosed that he maintains close ties with his family in Kenya and visits them every year.
"I go back to Kenya every year. It is a must as I reset my soul and recalibrate my head. I also take the opportunity to see my family. It is important," he stated.
He added that his DJ career has enabled him to introduce British party revelers to some Kenyan music.
His unique approach and the blend of Kenyan and UK music have seen him get praise from revelers who acknowledge that he is highly talented.
"The DJ is the highlight of the event. He is just vibes. The fusion of the DJ and the instruments are just amazing," a UK resident stated at an award ceremony in London.
Midas explained that his success stems from paying attention to the audience. He urged Kenyans who have a passion for music to pursue their dreams as it can be a lucrative venture with hard work and determination.
"The audience is the most important part of being a DJ. If you have that then you do not need to have technical skills," he advised.
A past event at the O2 Arena in London, United Kingdom. LUKE DYSON By Washington Mito, Kenyans.co.ke