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By WILFRED CLARKE 

Lady Rita, who is officially known as Adwoa Isaka on Uniique FM has spoken candidly about her professional experience on radio and television at Ghana Broadcasting Corporation. Explaining the details of her daily routine on radio, Lady Rita remarked:

“I am a radio presenter and I play the Drive-Time-Show. I used to present ‘Lunch on ‘Uniique’ which is a lunch time slot on Ghana
Broadcasting Corporation’s radio, but not anymore. “I have presented all kinds of programs on the radio, including ‘The Inspirational Hour on Sundays and a lot of different stuff.”


It has been claimed by some of her numerous fans, that her ‘driving experience’ with respect to her radio show, is second to none. So, that calls for the conversation to be narrowed and concentrated towards her current show which is ‘The Drive Express’. 


And in that, Lady Rita said: “In terms of content on the Drive Express and with respect to production, we try to sometimes noose around to find news that is interesting and trending. “Stories such as in relationships, because I don’t like too much of politics, in the sense of talking about political affairs of governance.” 


“The reason is that our ‘Breakfast Show and others have political topics within its programming already, hence the switch in our style and content on the ‘Drive Express’.


“On the ‘Drive Express’ I look at the entertainment aspect of our daily lives as to how to inform, educate and to entertain our listeners. 


“So, in whole, I like to see the show as a show that people can relate and relax to, after finishing or embarking on their day’s work. I don’t like tensions, neither do I like debates on the show.


“I like people to listen to the show and not be tensed. And that is what we try to avoid. I most at times, intentionally create things to make listeners laugh, and that is deliberate. “Again, this is to let people relax, understand and flow with you, enjoying whilst being entertained and making better informed decisions even as we drive.


Listening to the radio, to some extent, is arguably classified as the ‘theatre of the mind’.

Because the listener cannot see whoever they are listening to. Same as the presenter cannot see the listener. But, in Lady Rita’s case, some listeners can put her face to her voice, simply because they also follow her television activities as well.


For her shows to get the necessary advertising push, Lady Rita would not mind some help for her shows, both on radio and TV saying: “I would like sponsors to come to our aid in sponsoring the shows either on radio or TV.” 


Since she also presents another show on TV, namely ’Lifestyle Chat Show’ on Life-Style Television, the conversation moved from radio to television. Telling it all as to what she does on the Television with her show, Lady Rita confirmed her position as the host of the chat show and said: “After the rebranding of the show, I am sure our producers and directors wanted to do something different.


“This is not the first time Ghana Television is hosting a Chat-Room program, there have been so many shows in the past, such as telenovelas and so on. “So, the concept is to watch some shows and talk about its moral angles and the lessons we can learn from them, regarding our lifestyle and the society we live in.


“We did it with shows like ‘Flower in My Heart’ ‘Two Hearts’ and our audience loved it, because it was something to remember. “So, after the two shows, our producers decided to switch the program to a general Chat-Room discussions.


“Mrs Debora Antwi, Elvis Tetteh and Mr George Lomotey our director for TV and Marketing wanted somebody who will be able to do an Akan program or a program in Akan language.

“And I said OK, although I am not an Akan person, however, I can speak Twi so let’s see. Knowing well that, in the Akan language there is no room for mistakes. When speaking the language, any mistake could land one in a serious situation.

 
“So, I told my directors and producers that, I will give it a go and try my best. When we started the show, I was still speaking more of the English language than the supposed Twi.


“But my good producers and directors kept prompting me every now and then, till I eventually gained the knack of it, by hooking more of our target audience with the show. And that is how come, I got on TV.”

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