Uganda’s Minister of Tourism, the Hon. Minister, Coll. Tom Butime welcomed the new CEO of the Uganda Tourism Board, Ms. Juliana Kagwa, and communicated the expectations of the Ministry and the sector, urging her to work with stakeholders and ensure that UTB acts as an enabler in increasing tourism numbers and sector competitiveness.

Colonel (Ret.) Tom Butime (born November 15, 1947) is a Ugandan politician. He is the Cabinet Minister of Tourism, Wildlife, and Antiquities in the Ugandan Cabinet.

The news that UTB CEO, Ms. Kagwa, is committed to enhancing the product, increasing organizational performance, broadening public-private sector partnerships, and promoting the destination image. In attendance were the Undersecretary, MTWA, Mr. Geoffrey Sseremba, Commissioner of Tourism Development, Mr. Lyazi Vivian, and other staff of the Ministry.

Juliana is formerly the Group Marketing & Sales Director at Seed Co International, a South African-based Company, having joined them one and a half years ago. She transitioned from Diageo, where she served as Director of Corporate Relations for over 3 years.

Juliana previously served as Marketing Director at UBL, a subsidiary of Diageo PLC, for over 5 years. As a key strategic individual, Juliana managed a vast array of both internal and external stakeholders on behalf of UBL. Juliana has over 2 decades of FMCG experience, both at the strategic and implementation levels. During her tenure as UBL marketing Director, the marketing function she supervised was accountable for 50% of UBL`s strategic goals.

She was directly responsible for the business growth of local brands like Bell Lager, Uganda Waragi, alongside internationally acclaimed brands like Johnnie Walker, Smirnoff, Baileys, among others. Juliana Kagwa has previously held various strategic positions, including Marketing Manager at Spirits Uganda, East African Breweries Ltd. eTurboNews