TikTok announced on Wednesday, November 13, that it had banned over 60,000 Kenyan accounts and removed about 360,000 videos from its platform in the second quarter of the year.
While unveiling its Quarter 2, 2024 Community Guidelines Enforcement Report, the video-sharing platform revealed that the move was part of the ongoing efforts to foster a safe and positive user experience.
In its detailed report, TikTok disclosed that over 360,000 videos were removed from its platform in Kenya, which represents 0.3 per cent of the total videos uploaded in the country in the latest reporting period.
Key findings showed that 99.1 per cent of the videos deleted were proactively removed before users reported them with 95 per cent of the videos taken down within 24 hours.
During the same period, 60,465 accounts were banned for violating TikTok's Community Guidelines, and another 57,262 accounts were removed because they were suspected to be under the age of 13.
Among the reasons why an account or a video may get removed from TikTok include incidents when a user shares a video or an image showing disordered eating or people getting involved in dangerous activities.
Other reasons include accounts or videos that display nudity or improper body exposure, shocking or graphic content, videos of people engaging in gambling, and videos that encourage drug and substance use.
TikTok revealed that it had employed more than 40,000 trust and safety professionals who were given innovative technology to maintain and enforce the platform's robust community guidelines, terms of service, and advertising policies.
In its announcement, TikTok vowed to continue to invest in advanced technologies to enhance content understanding and assess potential risks. “These innovations allow the platform to detect and remove harmful content before it reaches viewers,” TikTok announced.
According to the popular social media application, In June this year alone, it removed over 178 million videos globally, with 144 million of the videos removed through automation.
“These technical advancements significantly reduce the volume of content that human moderators need to review, thereby minimizing their exposure to violative material. With a proactive detection rate now at 98.2 per cent globally, TikTok is more efficient than ever at addressing harmful content before users encounter it,” TikTok announced.
"As TikTok continues to invest in cutting-edge moderation technologies, its commitment to transparency and platform safety remains at the forefront, ensuring a secure environment for its diverse user base across Kenya and globally." by
