Kenya's leading telco Safaricom has unveiled a new data campaign that will see customers enjoy free data every day for the next 90 days.

Safaricom says the data will be customized to the customer’s usage profiles and they can redeem the free internet offers by dialling *544#.

The campaign according to Safaricom seeks to empower more customers to take their offline passions online as part of the country’s digital transformation agenda. According to data from the Communications Authority, the country has 25 million mobile broadband connections meaning about 60% of mobile phone users barely use the internet.

“Smartphones and the internet have become critical in our day to day lives, empowering us in different ways by connecting us to more opportunities. The 90-day free data campaign seeks to ensure that no customer is left behind by ensuring that all our customers can now access the internet, even at no cost,” said Peter Ndegwa, CEO, Safaricom.

Growing demand for data has seen Safaricom roll out campaigns such as ‘Browse Bila Waas’ that rewarded subscribers with free 500MB daily bonus data with every purchase of personalised no-expiry data bundle.

Safaricom has also partnered with Google to enable its customers to acquire quality 4G devices on flexible payment plans. Customers can purchase the Neon Ray Pro at a deposit of KES 500 with the balance payable at KES 20 per day over nine months. Every purchase of the device comes with free 1 GB of data. www.safaricom.co.ke