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Despite prevailing economic uncertainties, Kenya emerges as a key destination for private equity (PE) investments, according to the 2024 Deloitte Africa Private Equity Confidence Survey (PECS).

This annual survey canvasses opinions from private equity practitioners about the investment landscape across Africa for the upcoming year.

In addition, the survey illuminates Kenya‘s appeal, positioning it as the most favored investment locale in East Africa.

Over the next 12 months, the majority of respondents plan to channel their investments toward Kenya. This underscores Kenya’s status as East Africa’s leading economy for private equity focus.

“Private equity’s resilience and knack for pinpointing opportunities are pivotal in bolstering businesses and spearheading economic recovery,” the report states.

Alongside Kenya, nations like Nigeria, South Africa, and Tunisia are also recognized as crucial investment hubs in Africa.

East Africa’s Growing Private Equity Potential

According to Kevin Kimotho, Deloitte East Africa’s Private Equity Leader, recent policy reforms and regulatory adjustments across East Africa are crafting unprecedented opportunities for PE investments.

“This favorable convergence across East Africa offers not just chances for lucrative exits but also pivotal moments to sculpt the region’s economic future,” Kimotho explains.

He highlights that Kenya’s recent move to privatize 26 public institutions aims to invigorate a more dynamic, private-sector-led economy.

The success of these privatizations, however, will depend significantly on how the government optimizes the privatization process.

This includes streamlining regulatory frameworks, simplifying transaction approvals, and enhancing public awareness.

Despite these promising prospects, the survey indicates that deal sizes might stay moderate. PE investors are navigating tough conditions and expect a rise in exit activities, particularly through secondary sales.

With 62 percent of East African respondents are optimistic about the economic climate improving over the next year—up from last year’s more cautious expectations. The survey reflects a growing confidence in the region’s investment potential.

Only 34 percent anticipate the economic climate to remain stable, pointing to a hopeful outlook for Kenya’s investment landscape.

This sentiment signals a sustained positive trajectory for private equity activities in Kenya, marking it as a region ripe for growth and opportunity despite broader economic challenges. RT Staff Reporters

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