Initiative seeks to inspire a continental movement that redefines tourism across Africa
In Summary
- “It’s time we stop looking outward and start exploring the richness of our own continent.”
- With on-ground teams based in Nairobi, Cape Town, and Addis Ababa, Destination Africa is leading a shift toward Africa-for-Africa travel solutions.
Rune Engstrom, Destination Africa-South Africa, Pascal Tokodi, Rehema Ibrahim- Kenya Airways and Duncan Muriuki, Destination Africa-Kenya at the #TwendeSouthAfrica tourism showcase at Two Rivers Mall in Nairobi/HANDOUT The spirit of pan-African travel came alive at Two Rivers Mall as Destination Africa and Kenya Airways teamed up to host the vibrant #TwendeSouthAfrica tourism showcase.
The initiative is aimed at promoting intra-African tourism and encouraging Kenyans to discover the beauty, history, and culture of South Africa, now accessible visa-free with direct flights from Nairobi.
The campaign highlighted affordable, all-inclusive travel packages, offering families, schools, and companies a stress-free alternative to navigating unreliable booking platforms or international middlemen.
With on-ground teams based in Nairobi, Cape Town, and Addis Ababa, Destination Africa is leading a shift toward Africa-for-Africa travel solutions.
“It’s time we stop looking outward and start exploring the richness of our own continent,” said Duncan Muriuki, CEO of Destination Africa.
“There’s enormous interest and spending power within Africa that’s been largely overlooked.”
A major highlight of the showcase was a giveaway sponsored by Kenya Airways and Destination Africa — an all-expenses-paid trip to South Africa. The lucky winner? Popular Kenyan actor and musician Pascal Tokodi.
Overjoyed at the news, Tokodi shared his excitement for immersing himself in South Africa’s scenic landscapes, vibrant cities, and rich history.
He even revealed plans to extend his stay, making time to fully explore what the country has to offer.
“We’re excited to watch Pascal Tokodi’s journey as he documents his experience for fellow Kenyans,” said Rune Engstrom, Director at Destination Africa.
“Through this partnership with Kenya Airways, we’re opening doors — no visa needed, direct flights from Nairobi, and value-packed deals.”
Kenyan actor Pascal Tokodi, winner of an all-expenses-paid trip to South Africa surrounded by Kenya Airways and Destination Africa staff/HANDOUTUnlike standard tour operators, Destination Africa curates deeply personal, historically rooted travel experiences. Visitors are introduced to individuals whose lives shaped — and were shaped by — South Africa’s complex past.
They include Antoinette Sithole, sister of the late Hector Pieterson, shares firsthand accounts of the 1976 Soweto Uprising, bringing to life a chapter that defined the anti-apartheid movement.
Visitors are also introduced to Christo Brand, once Nelson Mandela’s young prison warder on Robben Island, offers rare, humanising insights into the life of South Africa’s founding father and Igshaan Amlay, a former political prisoner and member of the Wynberg Seven, recounts stories of forced removals and community resistance during apartheid.
These encounters give travelers more than just a sightseeing tour — they provide an education in courage, resilience, and shared African history.
Through its partnership with Kenya Airways, Destination Africa is offering favourable rates to Kenyan families, students, corporate groups, and travel agents who book trips to South Africa through the Destination Africa platform.
The packages include flights, accommodation, cultural experiences, and expert guides — all tailored to fit various budgets and interests. By Allan Kisia, The Star
