Under the Hollywood deal, the Invention Studios will promote Kenya as a filming destination, shoot multiple movies in Kenya, and support the Talanta Hela Initiative.
Kenya has inked a deal in Los Angeles, California to bring Hollywood Invention Studios to Kenya.
Cabinet Secretary for Sports Ababu Namwamba announced the deal on Saturday, a day after another agreement with National Basketball Association (NBA) agreed to establish an office in Nairobi to promote basketball in the region.
Under the Hollywood deal, the Invention Studios will promote Kenya as a filming destination, shoot multiple movies in Kenya, and support the Talanta Hela Initiative.
“The deal will see e-Talanta become a global platform for Kenyan and African creative content. It will help in growing talents and promoting the protection of Kenyan creatives’ intellectual property and access to royalties,” a statement released by Ababu’s office read in part.
Additionally, the Invention Studios deal will offer an outlet in global marketing of Kenya and its products.
It will also provide master class clinics for creatives, employment opportunities during movie productions, capacity building for Kenyans in the creative sector and upgrading of the capabilities of the Kenya film school.
“The ultimate goal is to elevate Kenya to the continental hub for filming commerce in Africa,” read part of the statement.
With the agreement in place, Invention Studios agreed to commence preparations to start filming in Kenya.
Along with signing the agreement, Hollywood also committed to provide consulting assistance for Kenya’s YouthConneckt Summit.
The Film Incentive Framework will be the main topic of discussion at the summit, which will take place from December 8th –12th in Nairobi.
The agreement was witnessed by Kenya’s Consul General in Los Angeles Ted Kwakwa and top Hollywood agent Ozi Menakaya. By Sharon Resian,, Capital News