Buy Our Writers A Coffee

Subscription Amount. Min £2

Mugisha and one of the youth farmers harvest egg plants in Rwamagana District. He teaches the youths the skills needed to become professional farmers. / Photo: Courtesy.

For many young fresh graduates, an offer of a white collar employment is a dream come true. It is a dream many relish the moment they join college. This was not the case for Norman Mugisha, a well-travelled 28-old man who had a bevy of opportunities when he completed his Master’s degree at Tsinghua University in China. 

For his bachelor’s degree, he had attended EARTH University in Costa Rica, where he studied agriculture. After graduating for his masters, where he specialised in global affairs, job offers came knocking, he says; he had offers from private companies in China, in the US and in Rwanda. 

“Many would tell me; how can you reject job offers abroad just to go into farming in the countryside? But I was driven by the passion I have for agriculture,” he revealed to The New Times. 

Mugisha said that from day one he had a passion for agriculture because of its direct impact on people’s lives. So he wanted to play his role.

“After acquiring these degrees abroad, I had a puzzle to unlock. What good would it serve if I accepted job offers and stayed there? The conclusion I came to was that this was only going to benefit me alone and maybe my family.”

He added: “There is a saying that to whom much is given, much is expected. That’s why I also decided to take the difficult decision to be able to help other youth at home.” 

After returning to Rwanda last year, Mugisha started Afri-Farmers Market, a social enterprise that helps local farmers practice sustainable agriculture and use e-commerce to sell their produce.

He also initiated a non-profits organisation called Young African Business Booster (YABB), which trains and facilitates youth to create their own sustainable agribusinesses.

So far more than 1,000 youth based in Eastern Province, mainly in Rwamagana District, are benefiting from the initiatives, according to Mugisha.

“I started these initiatives to contribute towards solving the many challenges that local farmers still face, like limited access to information, lack of stable market, unfair prices for their produce, poor methods of farming, lack of access to inputs, and climate change,” he added. 

He, through the organisations, gives training to youth who want to engage in agriculture, sharing with them the skills on how they can do professional farming.

In addition to that, he links the farmers with the markets for their produce and also use his platform to network and share experience.

Odette Bayisenge, a resident of Musha Sector in Rwamagana, is one of the beneficiaries of Mugisha’s initiatives.

The vegetable grower told The New Times that together with her colleagues, they have formed small groups of youth farmers and they are helped to get the market for their harvest.

This helped them embrace professional agriculture unlike before when the only farming they did was for subsistence purposes.

“Many youths in our area are now joining agriculture after seeing how our life has changed over a short period of time. Through these small groups we are now able to save money, every one of us was given two pigs, and I personally own a small retail shop to supplement my income.”

Mugisha urged youth to change the poor mindset around agriculture which some of them think it is for the poor, uneducated people. He said that there are numerous opportunities in the sector which must be exploited.

“First of all, people must stop thinking of agriculture in the traditional way that our parents and those before them practiced it. We the youth must embrace innovation and this the only way we shall make our country food secure.”

Currently, he said, there are many challenges in the sector which the youth, especially those who have been able to go to school, can turn into opportunities. This email address is being protected from spambots. You need JavaScript enabled to view it.  By 


About IEA Media Ltd

Informer East Africa is a UK based diaspora Newspaper. It is a unique platform connecting East Africans at home and abroad through news dissemination. It is a forum to learn together, grow together and get entertained at the same time.

To advertise events or products, get in touch by info [at] informereastafrica [dot] com or call +447957636854.
If you have an issue or a story, get in touch with the editor through editor[at] informereastafrica [dot] com or call +447886544135.

We also accept donations from our supporters. Please click on "donate". Your donations will go along way in supporting the newspaper.

Get in touch

Our Offices

London, UK
+44 7886 544135
editor (@)
Slough, UK
+44 7957 636854
info (@)

Latest News

Tunisia to receive payment under controversial EU migration deal

Tunisia to receive p...

Ursula von der Leyen, President of the European Commission, delivers a speech in the European Parli...

COP28 UAE President-Designate visits award-winning Kenyan fintech leader M-KOPA on the side lines of Africa Energy Forum

COP28 UAE President-...

Minister also meets with former Global High Schools category winner and CEO of Mazi Mobility Suppor...

Kiir holds chains of meetings with leaders at UN General Assembly

Kiir holds chains of...

President Salva Kiir has held several meetings with leaders on the sideline of the ongoing United Na...

China and Zambia: A New Chapter Beyond Debt?

China and Zambia: A...

The Zambian president’s visit to China moved the relationship beyond debt and reset to a focus on g...

For Advertisement

Big Reach

Informer East Africa is one platform for all people. It is a platform where you find so many professionals under one umbrella serving the African communities together.

Very Flexible

We exist to inform you, hear from you and connect you with what is happening around you. We do this professionally and timely as we endeavour to capture all that you should never miss. Informer East Africa is simply news for right now and the future.

Quality News

We only bring to you news that is verified, checked and follows strict journalistic guidelines and standards. We believe in 1. Objective coverage, 2. Impartiality and 3. Fair play.

Banner & Video Ads

A banner & video advertisement from our sponsors will show up every once in a while. It keeps us and our writers coffee replenished.